Professor Aaron Ahuvia is widely regarded as the world’s leading researcher on consumers’ love of products and brands. He joined the marketing faculty at the Ross School of Business in 1992, before moving his full time home to the University of Michigan-Dearborn’s College of Business in 1999. Dr. Ahuvia received his Ph.D. in marketing from Northwestern’s Kellogg Graduate School of Management, where he assisted Professor Kotler in revising his well-known textbook. Professor Ahuvia is winner of the Distinguished Research Award, which is UM-Dearborn’s highest campus-wide award for scholarship, and was named the Faculty Member of the Year forresearch and teaching.
Dr. Ahuvia is also well-known for his research on income, consumption, and happiness. He has worked or taught internationally in Italy, France, Switzerland, Germany, Finland, Denmark, the Netherlands, Israel, India, Jordan, Yemen, Singapore, Rwanda and Kazakhstan, and was awarded the first U.S. government grant project in Libya since the lifting of sanctions. Professor Ahuvia has published academic research in leading scientific journals and reference works. Professor Ahuvia’s research has also been quoted in Time, The New York Times, The Wall Street Journal, major publications in Europe and Japan, and has appeared on public radio talk shows as well as popular television shows such as Oprah.
Department of Management Studies
University of Michigan-Dearborn
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