CV

Aaron C. Ahuvia

Professor of Marketing
University of Michigan-Dearborn
College of Business
Dearborn, MI  48126-2638
Ahuvia@umich.edu
Ph: 736-846-3684
Ph: 313-593-5538
www.BrandLoveCentral.com

In Brief

  • In peer-reviewed study, ranked 22 in the world (19 in the US) for research influence in consumer behavior[1].
  • Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives was ranked the 6th most influential paper on consumer brand relationships, customer satisfaction, and related areas[2].
  • Harold H. Maynard Award (annual award for best paper in JM) runner up, Journal of Marketing, 2012, for Brand Love.
  • Consumer-Brand Relationships Association Fellow Award winner (2015) for “outstanding research contributions.” This was the first such award granted by the CBRA.
  • Authored eight papers that have been republished in collections of important work, translated into foreign languages, or encapsulated in textbooks.
  • Authored 12 papers that have each been cited more than 100 times.
  • Keynote speaker at eight conferences.
  • Principle investigator on four grants totally over $500,000.
  • Invited co-author on a United Nations report on the application of social science data to public policy.
  • Conducted research presentation or consulting for Procter & Gamble, Audi, General Motors, Microsoft, Ford, Team Detroit (ad agency for Ford and others), Chevrolet, GfK Market Research, Herman Miller; and via the Altagamma consortium, Gucci, Versace, La Perla, Zegna, Valentino, Salvatore Ferragamo, Beretta firearms, Bellavista wines, Bisazza mosaics, and YOOX internet luxury retail, among others.
  • Working with BERA Market Analytics on the largest ongoing survey of consumer behavior in the world (over a million respondents per year). BERA’s primary measure is a brand love assessment.
  • Working with GfK Verein (the world’s 3rd largest market research firm) on a developing new digital market research techniques and technologies for using pictures posted on the web as inputs to sentiment analysis.
  • Recognized by the French American Charitable Trust as the leading expert on the psychology of happiness in the fields of Marketing and Consumer Behavior.
  • Invited speaking tours of India and Morocco.
  • Cross appointments at the UM-Ann Arbor Penny W. Stamps School of Art & Design and the UM-Ann Arbor Center for Middle Eastern and North African Studies.

[1] Elbeck and Vander Schee (2013), Global Benchmarking of Marketing Doctoral Program Faculty and Institutions by Subarea, Journal of Marketing Education, 36(1), 45–61.

[2] Fetscherin and Heinrich (2014), Consumer Brand Relationship Research: A Bibliometric Citation Meta-Analysis, Journal of Business Research.

Education

Ph.D.         Northwestern University, Kellogg School of Management 1993
Major: Marketing

  • University Scholar Award 1988-1991
  • University Fellowship 1988-1991

MBA         Northwestern University, Kellogg School of Management. I enrolled in the MBA program in 1987 and was offered a place in the PhD program in 1988, prior to the completion of my MBA.

B.A.          University of Michigan, 1985                  Major: Philosophy

  • Graduated cum laude
  • Regents Alumni Scholar
  • Class Honors

Full-Time Academic Appointments

1999-present Professor of Marketing, University of Michigan-Dearborn College of Business (1999 Assistant, 2001 Associate, 2008 Full)

2014-present Professor (Cross-Appointed), Center for Middle Eastern and North African Studies, University of Michigan-Ann Arbor.

2007-present      Professor (Cross-Appointed), Penny W. Stamps School of Art & Design, University of Michigan-Ann Arbor.

2009-2012  Director of the Digital Marketing BBA program, University of Michigan-Dearborn College of Business

2001-2009  Director of International Programing for Europe and Emerging Markets, University of Michigan-Dearborn College of Business

1993-1999   Assistant Professor of Marketing, University of Michigan-Ann Arbor, Ross School of Business

Part-time Academic Appointments

2008-present   Research Expert on Happiness, Marketing and Consumer Behavior for Project+, an interdisciplinary collaboratory funded by the French American Charitable Trust.

2006-2010       Faculty and Research Associate, Creative and Innovative Economy Center, George Washington University. Performed on-site evaluation of export opportunities for branding indigenous Rwandan craft and agricultural goods, taught executive education marketing seminars in Jordan, and contributed to research reports on collective brands.

2005-2010       Visiting Associate Professor of Marketing, Ross School of Business, University of Michigan Ann Arbor. Developed and taught the MBA course Social Marketing, which addresses strategic, ethical and public policy issues related to marketing’s role in society.

2005-2010       Consultant and Professor of Marketing, Davidson Institute, University of Michigan Ann Arbor. Worked in Kazakhstan to develop a marketing center to support local marketing education and taught executive education courses to international groups visiting Ann Arbor.

2005-2007       Visiting Professor, International Master in Nanotechnologies program, Ca’ Foscari University of Venice.

2004-2010       Visiting Professor of Marketing, SDA Bacconi, Italy. Taught a course in their masters program on Fashion, Experience & Design Management.

2004-2010       Visiting Professor of Marketing, COUA, Italy. Taught seminars in their MBA programs.

1998-2010       Visiting Professor of Marketing, University of Padua, Italy. Taught courses in their BBA, MBA, and European Fragrance and Cosmetics Management Masters programs.

Non-academic Appointments

2013-present Research Advisor to GfK Verein for the development of new digital market research techniques and technologies.

2013-present Board of Advisors, Cyamlan Inc., Shanghai, China.

2012-2012   Expert witness testimony in federal suit involving advertising and first amendment issues, for Maddin Hauser Wartell Roth & Heller, PC.

2004-2004  Expert witness testimony involving asset valuation for DaimlerChrysler Corporation, Arvin Industries, and Fleetwood Inc.

1985-1988    Research Associate at Duff and Phelps, Inc., Financial Consulting Division. Performed competitive analysis and financial research to support corporate valuations of major public and private companies.

Grants

  • Principal Investigator on a $25,000 grant from GfK Verein to work with them on a developing new digital market research techniques and technologies for using pictures posted on the web as inputs to sentiment analysis.
  • Principal Investigator on the $300,000 grant, Strengthening Business and Economics Education in Libya, funded by the U.S. governments Middle East Policy Initiative (MEPI), 2006 – 2009.
  • Principal Investigator on the $250,000 grant, Partnership for Growth in Yemen, funded by the U.S. Department of State, 2006-2007.
  • Recipient, along with Rebekah Modrak and Zack Denfeld, of a $9,100 grant from the Rackham Institute for the Humanities for Collaborative Work in the Humanities. Funding supported our curatorial work organizing the ebayaday international art exhibition. This project presented 25 original works by prominent conceptual artists, all relating to the theme of eBay and consumer culture.

Honors and Awards

The most significant awards are listed in the In Brief section at the start of the CV, otherwise they are listed below.

  • In 2016 the paper Brand Love was featured on the Thought Leadership website from Thomson Reuters.
  • University of Michigan-Dearborn College of Business Distinguished Performance in Research Award, 2015.
  • Ahuvia, A. C. (2015), “Nothing Matters More than Other People: Brand Meaning, Brand Love and Social Relationships,” lead article in Review of Marketing Research, special issue on brand meaning, forthcoming.
  • Nguyen, A. W., R. J. Taylor, L. M. Chatters, A. C. Ahuvia, D. Chatkoff, E. Izberk-Bilgin and F. Lee (2013), “Mosque-Based Emotional Support Among Young Muslim Americans,” lead article in Review of Religious Research, 55:535-555.
  • The paper Brand Love (JM 2012) won an Emerald Citation of Excellence for 2015, based on the paper’s citations, novelty, inter-disciplinary interest and relevancy in today’s world.
  • Ahuvia, A. C. and E. Izberk-Bilgin (2011) was selected for special mention in the Consumption Markets and Culture editor’s review of the most promising work published in the previous three years.
  • University of Michigan-Dearborn Research Award, 2007.
  • Ahuvia and Yang (2005) was selected for republication in Commercial and Trading Economics’ annual review of the most important papers published in China.
  • University of Michigan-Dearborn Faculty Member of the Year Award, 2001.
  • Member of Beta Gamma Sigma, honors society for business education.

Publications

Bagozzi, R. P., R. Batra, and A. C. Ahuvia (2016), “Brand Love: Development and Validation of a Practical Scale,” Marketing Letters, DOI 10.1007/s11002-016-9406-1.

Ahuvia, A. C. and E. Izberk-Bilgin (2015), “Limits of the McDonaldization Thesis: eBayization and Ascendant Trends in Post-industrial Consumer Culture,” in Brands: Interdisciplinary Perspectives, 268-297, ed. J. Schroeder, Routledge, NY. This is a reprint of the 2011 paper by the same title.

Ahuvia, A., Thin, N., Haybron, D. M., Biswas-Diener, R., Ricard, M., & Timsit, J. (2015). Happiness: An interactionist perspective. International Journal of Wellbeing, 5, 1–18. doi:10.5502/ijw.v5i1.1.

Madik, V., A. C. Ahuvia and E. Izberk-Bilgin (2015), “eBayization,” in Wiley-Blackwell’s Encyclopedia of Sociology, ed. George Ritzer, forthcoming.

Rauschnabel, P., A. C. Ahuvia, B. S. Ivens, and A. Leischnig (2015), “The Personality of Brand Lovers: An Examination in Fashion Branding” in Consumer Brand Relationships: Meaning, Measuring, Managing, eds. M. Fetscherin and T. Heilmann, Palgrave, forthcoming.

Ahuvia, A. C. (2015), “Nothing Matters More than Other People: Brand Meaning, Brand Love and Social Relationships,” lead article in Review of Marketing Research, special issue on brand meaning, DOI: 10.1108/S1548-643520150000012005.

Kaiser, C., A. Ahuvia, and P. Rauschnabel (2015): Are Facebook brand photos a sign of brand love? GfK Report, gfk-verein.org

Rauschnabel, P. A., and A. C. Ahuvia (2014). You’re So Loveable: Anthropomorphism and Brand Love. Journal of Brand Management, 21(5), 372–395. doi:10.1057/bm.2014.14.

Lind, A., A. Rindfleisch and A. C. Ahuvia (2014), “Materialism and Quality of Life,” in the Encyclopedia of Quality of Life and Well-Being Research, ed. A. Michalos, 3868–3871, Dordrecht, Netherlands: Springer.

Ahuvia, A. C., G. Gistri, S. Romani and S. Pace (2013), “What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom,” in Luxury Marketing, eds. K. P. Wiedmann and N. Hennigs, SE -16, 279–293, Gabler Verlag, doi:10.1007/978-3-8349-4399-6_16.

Ahuvia, A. C., R. Bagozzi and R. Batra (2013), “Psychometric vs. C-OAR-SE Measures of Brand Love: A Reply to Rossiter,” Marketing Letters, DOI 10.1007/s11002-013-9251-4.

Ahuvia, A. C. (2013), “Beyond ‘Beyond the Extended Self’: Russel Belk on Identity,” in Legends in Consumer Behavior: Russell Belk, ed. J. Schouten, Thousand Oaks, CA: SAGE.

Thin, N., D. Haybron, R. Biswas-Diener, A. C. Ahuvia and J. Timsit (2013), “Desirability of Sustainable Happiness as a Guide for Public Policy,” in the Report on Wellbeing & Happiness: Contributions Towards the RGOB’s NDP Report by IEWG Members of the Wellbeing & Happiness Working Group, eds. F. Boniwell and I. Positran, 35–49, United Nations.

Maiwald, D., A. C. Ahuvia, B. Ivens and P. A. Rauschnabel (2013), “The Hijacking Effect of Ambient Scent: The Case of Nivea and Balea,” Marketing Review St Gallen, 2, 50-59.

Nguyen, A. W., R. J. Taylor, L. M. Chatters, A. C. Ahuvia, D. Chatkoff, E. Izberk-Bilgin and F. Lee (2013), “Mosque-Based Emotional Support Among Young Muslim Americans,” lead article in Review of Religious Research, 55:535-555, DOI 10.1007/s13644-013-0119-0.

Batra, R., A. C. Ahuvia  and R. Bagozzi (2012), “Brand Love,” Journal of Marketing, 76, 1-16.  Lead article and Harold H. Maynard Award runner up.  All authors contributed equally to this work.

Ahuvia, A. C. (2012), “Wealth, Consumption and Happiness,” in The Cambridge Handbook of Psychology and Economic Behaviour, ed. Alan Lewis, Cambridge University Press, 199-226.

Ahuvia, A. C. (2012), “The Social Marketing of Peace: Grassroots Movements, US Foreign Policy and the Israeli-Palestinian Conflict,” Israel Affairs, 18(1), 54-73.

Ahuvia, A. C., S. Pace, G. Gistri, S. Romani and L. Masserini (2011), “Collateral Damage Effects of Nondeceptive Counterfeits on Legitimate Brands,” Advances in Consumer Research, Vol. 38.

Ahuvia, A. C. (2011), “Dr. Seuss, Felicitator,” International Journal of Well-being, 1(2) doi:10.5502/ijw.v1i2.30.

Ahuvia, A. C. (2011), “Relationships Are Complicated: On Construct Validity when Consumer-Brand Relationships are Systems,” in Consumer-Brand Relationships – Theory and Practice, eds. M. Fetscherin, M. Breazeale, S. Fournier, and T.C. Melewar, Routledge.

Ahuvia, A. C. and E. Izberk-Bilgin (2011), “Limits of the McDonaldization Thesis: eBayization and Ascendant Trends in Post-industrial Consumer Culture,” Consumption Markets and Culture, 14 (4), 361-384.

Ahuvia, A. C. and E. Izberk-Bilgin (2011), “Wellbeing in Consumer Societies,” in the Oxford Handbook of Happiness, eds. N. Marks and S. Thompson, Oxford University Press.

Izberk-Bilgin, E. and A. C. Ahuvia (2009), “eBayization,” in McDonaldization, The Reader, 3rd edition, ed. G. Ritzer, Pine Forge Press, 424-433.

Ahuvia, A. C., R. Batra and R. Bagozzi (2009), “Love, Desire and Identity: A Conditional Integration Theory of the Love of Things,” in The Handbook of Brand Relationships, eds. D. J. MacInnis, C. W. Park, J. R. Priester, New York: M. E. Sharpe, 342-357.

Ahuvia, A. C. (2008), “Content Analysis Isn’t,” in Visual Communication Research Designs, ed. K. Kenney, Rutledge.

Ahuvia, A. C., M. Adelman and E. Izberk-Bilgin (2008), “Commercial Channels for Mate Seeking and Dating,” in the Encyclopedia of Human Relationships, eds. H. T. Reis and S. Sprecher, Thousand Oaks, CA: Sage, 237-240.

Ahuvia, A. C. (2008), “If Money Doesn’t Make Us Happy, Why Do We Act As If It Does?”  Journal of Economic Psychology, 29(4), 491–507.

Ahuvia, A. C., R. Batra and R. Bagozzi (2008), “Brand Love: Towards and Integrative Model,” Advances in Consumer Research, 35, 176-180.

Ahuvia, A. C. (2007), “Traditional, Interpretive and Reception Based Content Analysis: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern,” in Content Analysis, ed. R. Franzosi, Newbury Park, CA: Sage. This is a reprinting in a book of the article by the same title originally published in (2000) in Social Indicators Research.

Ahuvia, A. C. (2007), “From McDonalds to eBay as a Metaphor for Our Times,” reprint of the 2006 paper by the same name, published in McDonaldization Instructor’s Resource CD and Student Study Website, ed. J. Michael Ryan, Sage Publications, Inc.

Yang, Y., A. C. Ahuvia and B. Carroll (2007), “A Comparison of Postmodernism and Traditional Lifestyle Research,” Journal of Business Economics, 189(7), 62-68. This paper won 2rd place in the annual best paper recognition for this journal.

Ahuvia, A. C. (2007), “Status- and Control-Based Pet Consumption: A Reinterpretation of the Data,” Journal of Business Research, 61(5), 497-499.

Ahuvia, A. C. (2006), “From McDonalds to eBay as a Metaphor for Our Times,” in eBayADay Exhibition Catalog, eds. R. Modrak, A. C. Ahuvia  and Z. Denfeld, Institute for the Humanities and Work Gallery, Ann Arbor, 8-14.

Carroll, B. A. and A. C. Ahuvia (2006), “Some Antecedents and Outcomes of Brand Love,” Marketing Letters, 17(2), 79-89. (On Marketing Letters main web page as second article in list of “Popular content within this publication” as of June 20, 2013).

Ahuvia, A. C., B. A. Carroll and Y. Yang (2006), “Consumer Culture Theory and Lifestyle Segmentation,” Innovative Marketing, 2(4), 33-43.

Ahuvia, A. C. and Y. Yang (2005), “A Literature Review of Lifestyle from a Consumer Behavior Perspective,” Commercial and Trading Economics, Vol. 11. This is a reprinting of the article by the same title published in Business Economics and Administration. Both are Chinese journals. This issue of Commercial and Trading Economics reprints selected articles from the past year that they consider to be the most significant publications in Chinese published in that year.

Ahuvia, A. C. and Y. Yang (2005), “A Literature Review of Lifestyle from a Consumer Behavior Perspective,” Business Economics and Administration, 166(8), 33-38. This paper won 3rd place in the annual best paper recognition for this journal. This journal was later renamed the Journal of Business Economics.

Ahuvia, A. C. (2005), “Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives,” Journal of Consumer Research, 32 (1), 171-184.

Grouzet, F. M. E., T. Kasser, A. C. Ahuvia, J. M. F. Dols, Y. Kim, S. Lau, R. M. Ryan, S. Saunders, P. Schmuck, K. M. Sheldon (2005), “The Structure of Goal Contents Across 15 Cultures,” Journal of Personality and Social Psychology, 89(5), 800-816. (Authors Grouzet, Kasser and Ahuvia contributed to the writing, whereas authors 4-10 contributed data collection.)

Ahuvia, A. C. (2002), “Individualism/Collectivism and Cultures of Happiness: A Theoretical Conjecture on the Relationship Between Consumption, Culture and Subjective Wellbeing at the National Level,” Journal of Happiness Studies, 3, 23-36.

Ahuvia, A. C. and N. Wong (2002), “Personality and Values Based Materialism: Their Relationship and Origins,” Journal of Consumer Psychology, 12 (4), 389–402.

Kasser, T. and A. C. Ahuvia (2001), “Materialistic Values and Well-being in Business Students: An Empirical Reply to Sagiv & Schwartz (2000),” European Journal of Social Psychology, 32 (1), 137-146.

Ahuvia, A. C. (2001), “Well-Being in Cultures-Of-Choice: A Cross Cultural Perspective,” American Psychologist, 56, 77-78.

Ahuvia, A. C. (2001), “Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern,” Social Indicators Research, 54, 139-172.

Ahuvia, A. C. (1998), “Social Criticism of Advertising: On the Role of Literary Theory and the Use of Data,” Journal of Advertising, 27, 143-162.

Ahuvia, A. C. (1998), Review of “Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism,” Journal of Marriage and the Family, 60, 542-543.

Ahuvia, A. C. and D. Friedman (1998), “Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model,” Journal of Macromarketing, 18, 153-168.

Wong, N. and A. C. Ahuvia (1998), “Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies,” Psychology and Marketing, 15 (5), 423-441.

Adelman, M. B. and A. C. Ahuvia (1995), “Social Support in the Service Sector: The Antecedents, Process, and Outcomes of Social Support in a Matchmaking Service,” Journal of Business Research, 32, 273-282.

Adelman, M. B., A. C. Ahuvia and C. Goodwin (1994), “Beyond Smiling: Social Support and Service Satisfaction,” Service Quality: New Directions in Theory and Practice, eds. R. Oliver and R. Rust, Newbury Park, CA: Sage, 139-172.

Ahuvia, A. C. (1993), “I Love It! Towards a Unifying Theory of Love Across Diverse Love Objects,” doctoral dissertation, UMI Dissertation Services, Ann Arbor, MI.

Ahuvia, A. C. and M. B. Adelman (1993), “Market Metaphors for Meeting Mates,” Research in Consumer Behavior, 6, 55-83.

Ahuvia, A. C. and M. B. Adelman (1992), “Formal Intermediaries in the Marriage Market: A Typology and Review,” Journal of Marriage and the Family, 54, 452-463.

Ahuvia, A. C. (1992), “For the Love of Money: Materialism and Product Love,” Meaning, Measure, and Morality of Materialism, eds. F. Rudmin and M. Richins, Provo, UT: The Association for Consumer Research, 188-198.

Adelman, M. B. and A. C. Ahuvia (1991), “Mediated Channels for Mate Seeking:  A Solution to Involuntary Singlehood?” Critical Studies in Mass Communication, 8, 273-289.

Ahuvia, A. C., M. B. Adelman and J. E. Schroeder (1991), “Two Views of Consumption in Mating and Dating,” Advances in Consumer Research, eds. R. H. Holman and M. R. Solomon, Provo, UT: Association for Consumer Research, 18, 532-537.

Frequently Cited Papers

Papers cited 100+ times Citations for this paper1 Average citations for papers published in that year and discipline2
“Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives,” Journal of Consumer Research, 2005. 676 12
“Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies,” Psychology and Marketing, 1998. 655 33
“Some Antecedents and Outcomes of Brand Love,” Marketing Letters, 2006. 586 10
“The Structure of Goal Contents Across 15 Cultures,” Journal of Personality and Social Psychology, 2005. 414 19
“Materialistic Values and Well-being in Business Students: An Empirical Reply to Sagiv & Schwartz (2000),” European Journal of Social Psychology, 2001. 370 28
“Brand Love,” Journal of Marketing, 2012. 308 8
“Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern,” Social Indicators Research, 2001. 170 28
“Individualism/Collectivism and Cultures of Happiness: A Theoretical Conjecture on the Relationship Between Consumption, Culture and Subjective Wellbeing at the National Level,” Journal of Happiness Studies, 2002. 168 11
“Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model,” Journal of Macromarketing, 1998. 159 21
“Beyond Smiling: Social Support and Service Satisfaction,” Service Quality: New Directions in Theory and Practice, 1994. 149 26
“Personality and Values Based Materialism: Their Relationship and Origins,” Journal of Consumer Psychology, 2002. 145 26
“Well-Being in Cultures-Of-Choice: A Cross Cultural Perspective,” American Psychologist, 2001. 119 28
“Formal Intermediaries in the Marriage Market: A Typology and Review,” Journal of Marriage and the Family, 1992. 109 21
“If Money Doesn’t Make Us Happy, Why Do We Act As If It Does?”  Journal of Economic Psychology, 2008. 104 17

[1] Obtained from Google Scholar on April 25, 2014

[2] Times Higher Education provides average citation data for articles based on discipline and the year published. The average citation figures presented here are based on that data.

Translations and Other Republications

The 2011 article Dr. Seuss, Felicitator, was translated into Italian by Michele Porceddu Cilione for use as a course reading at Italian universities.

The 2007 article Limits of the McDonaldization Thesis: eBayization and Ascendant Trends in Post-industrial Consumer Culture republished twice. It was first republished in McDonaldization, The Reader (3rd Edition). It was also republished as a teaching resource in the McDonaldization Instructor’s Resource CD and Student Study Website, ed. J. Michael Ryan, Sage Publications, Inc.

The 2005 article A Literature Review of Lifestyle from a Consumer Behavior Perspective was republished in Commercial and Trading Economics’ annual review of the most important papers published in China.

The 2004 article Individualism/Collectivism and Cultures of Happiness: A Theoretical Conjecture on the Relationship Between Consumption, Culture and Subjective Wellbeing at the National Level was translated into Polish and republished in the book Positive Psychology, Polish Scientific Publishers.

The 2001 article Traditional, Interpretive, and Reception Based Content Analyses was republished twice; first in Visual Communication Research Designs, ed. K. Kenney and then in Content Analysis, ed. R. Franzosi.

The 1995 article A Cross Cultural Approach to Materialism and the Self was translated into Polish and reprinted in Intercultural Communication, published by Institute of Sociology, Warsaw University, Poland.

The 1992 article Formal Intermediaries in the Marriage Market was redacted and republished as a sidebar in the textbook Marriages and Families: Making Choices in a Diverse Society (5th Edition), by Lamanna, M. A. and Riedmann, A. C.

Keynotes

Featured speaker at the Futures Forum, 2015, Porto, Portugal. Presented “Love, Materialism, and Happiness.”

Keynote speaker at the 1st Global Consumer Brand Relationships Summit, 2015, Porto, Portugal. Presented “Brand Love”.

Keynote speaker at the Consumer-Brand Relationships Conference, 2015, Porto, Portugal. Presented “Are Some Marketers the Devil Incarnate? How New Science and Ancient Morality Challenge Some Corporate Orthodoxies.”

Keynote speaker at the American Marketing Association Conference on International Marketing, 2014, Cancun, Mexico. Presented “The Honorable Merchant or the Devil Incarnate: How Should Marketers Interact with Temptable Consumers?”

Keynote speaker at The Chinese Economic Forum sponsored by Cyamlan Inc. and Zhejiang University, and the Shanghai Government, 2013, Shanghai, China. Presented “Developing Chinese Entrepreneurial Brands.”

Keynote speaker at Consumers and Their Brands: A Research Symposium, 2012, Grenoble, France. Presented “Developments in Brand Love Research.”

Keynote speaker at the Affect and Consumer Brand Relationships conference, Université Pierre Mendès, 2012, Grenoble, France. Presented “For the Love of the Brand.”

Keynote speaker at the Second International Colloquium on Consumer Brand Relationships, 2011, Rollins College, Winter Park, FL. Presented “A Research Agenda for Consumer-Brand Relationships.”

Academic Invited Talks (excluding keynotes)

Ahuvia, A. C. (2015), “Brand Love for Fragrance and Cosmetics Marketing,” University of Padua, Italy, Feb. 12-13.

Ahuvia, A. C. (2015), “Brand Love: Core Theory and New Directions,” Sultan Qaboos University, Oman, Jan. 11.

Ahuvia, A. C. (2014), “Brand Love and the Future of Moroccan Business Strategy,” Moulay Ismail University, Meknes, Morocco, March 12. Part of a public diplomacy initiative sponsored by the US State Department.

Ahuvia, A. C. (2014), “Brand Love and the Future of Moroccan Business Strategy,” Dhar El Mehraz University, Fez, Morocco, March 10. Part of a public diplomacy initiative sponsored by the US State Department.

Ahuvia, A. C. (2013), “Brand Love and Interpersonal Relationships,” University of Bamberg, Bamberg, Germany, May 9.

Ahuvia, A. C. (2013), “Advances in The Psychology of Non-interpersonal Love,” University of Twente, Enschede, The Netherlands, Feb. 18.

Ahuvia, A. C. (2013), “True Love? The Psychology of People Who Love Food or Fragrance, and What it Means for Managers,” University of Padua, Padua, Italy, Jan. 28.

Ahuvia, A. C. (2013), “Consumer Culture Theory and Qualitative Research,” University of Bern Institute of Marketing, Bern, Switzerland, Jan. 21-23.

Ahuvia, A. C. (2008), “The Psychology of Love in Non-Interpersonal Contexts,” presented to the University of Michigan Decision Consortium and Design Science faculty, September 18, 2008.

Ahuvia, A. C. (2007), “Current Issues in the Relationship Between Income and Happiness,” invited talk at the Midwest Materialism Conference, April 14-15, University of Illinois, Urbana-Champaign.

Plus 9 invited presentations prior to 2006

Conference Presentations (excluding keynotes)

Ahuvia, A (2016) “Expanding Circles Of Love: An Evolutionary History.” Brands and Brand Relationships, Toronto, May 19-20.

Haybron, D. A. Ahuvia, R. Biswas-Diener, M. Ricard, N. Thin, and J. Timsit (2015) “Pursuing Happiness: Looking at the Big Picture.” Invited talk for the 435th Fighter Training Squadron, USAF, Saint Louis, August 5.

Ahuvia, A. C. and P. A. Rauschnabel (2015), “Unexpected Findings on Materialism, Life-Satisfaction, and Brand Love.” Consumer-Brand Relationships Conference, Porto, Portugal.

Ahuvia, A. C. and P. A. Rauschnabel (2015), “Is Brand Love Good for Consumers?” 4th Annual Conference For Positive Marketing, March 25-26, Fordham University, New York.

Rauschnabel, P. A. and A. C. Ahuvia (2014), “You like Chocolate and I Love Mrs. Godiva: How the Perceived Level of Anthropomorphism Drives Brand Love.” AMA Winter Marketing Educators’ Conference, Orlando (FL, USA).

Ahuvia, A. C., C. Scott, P. A. Rauschnabel and G. Pandey (2014), “Is Brand Love a Social Problem?” 2nd International Wellbeing and Public Policy Conference, Hamilton College.

Ahuvia, A. C. and P. A. Rauschnabel (2014), “Is Brand Love a Social Problem?” Brands and Brand Relationships, Simmons University, Boston.

Ahuvia, A. C. and P. A. Rauschnabel (2013), “Social Consumption Theory: Are Consumer-Brand Relationships Directly Motivated by Social Needs,” Consumer Brand Relationship Colloquium. Winter Park, FL.

Ahuvia, A. C. and P. A. Rauschnabel (2013), “Social Consumption Theory:
Influences Between Consumer Brand Relationships and Interpersonal Relationships,” presented at Consumer Brand Relationships, Simmons University, Boston.

Rauschnabel, P. A., A. C. Ahuvia, B. S. Ivens and A. C. Leischnig (2013), “Who Loves Brands? Exploring the Relationship Between Personality, Interpersonal Love and Brand Love,” European Marketing Academy, Istanbul, Turkey.

Ahuvia, A. C. (2012), “Impact Pedagogy: Designing Courses for Sustained Learning.”  Customer Strategies for Sustained Growth Conference, Fontainebleau, France.

Ahuvia, A. C., R. Batra and R. Bagozzi (2012), “Brand Love, Materialism and Susceptibility to Normative Influence,” Consumer Brand Relationships, Simmons University, Boston.

Ahuvia, A. C. (2010), “Consumer Orientation and Consumer Disorientation,” Customer Strategies for Sustained Growth Conference, 1-2 July, INSEAD, Fontainebleau, France.

Wong, N., S. Tambyah and A. C. Ahuvia (2010), “Western Brands and Chinese Face: Luxury Meaning in a Globalizing World,” American Marketing Association Summer Educators Conference, Boston.

Ahuvia, A. C. (2010), “Felicitators,” Project +, Salt Lake City, Utah.

Ahuvia, A. C., R. Batra and R. Bagozzi (2010), “The Brand Love Relationship: Its Nature and Consequences,” International Colloquium on Consumer Brand Relationships, Winter Park, Florida.

Wong, N., S. Tambyah and A. C. Ahuvia (2010), “Luxury Consumption and the Pursuit of Authenticity,” Consumer Culture Theory Conference, Madison Wisconsin.

Ahuvia, A. C. (2009), “Consumer Behavior and Human Wellbeing 1.0,” Project +, Garrison Institute, New York.

Ahuvia, A. C. and E. Izberk-Bilgin (2009), “McDonaldization, eBayization and Postmodern Trends,” Consumer Culture Theory Conference, Ann Arbor, MI, June 11-14.

Modrak, R. and A. C. Ahuvia (2009), “Conceptual Art and Consumer Culture,” Consumer Culture Theory Conference, Ann Arbor, MI.

Modrak, R. and A. C. Ahuvia (2009), eBayaDay, curated gallery exhibit at the Consumer Culture Theory Conference, Ann Arbor, MI.

Ahuvia. A. C. (2008), “Designed for Love: Uniting the Opposites of the Heart,” Industrial Designers Society of America National Conference, Phoenix, AZ.

Ahuvia, A. C. (2008), “Identity in Consumer Culture Research,” PhD seminar Ross School of Business, UM-Ann Arbor.

Ahuvia, A. C. (2008), “The Psychology of the Israeli-Palestinian Conflict,” Pathways to Peace: Resolving the Israeli-Palestinian Conflict, Central Connecticut State University.

Ahuvia, A. C., R. Batra and R. Bagozzi (2007), “Brand Love: Towards an Integrative Model,” Association for Consumer Research, Memphis, TN.

Ahuvia, A. C. (2007), “Consumption and Subjective Well-Being: Implications for Transformative Consumer Research,” Transformative Consumer Research Conference, Tuck School of Business at Dartmouth, Hanover, New Hampshire.

Ahuvia, A. C., R. Batra and R. Bagozzi (2007), “Brand Love: A Multi-Method Approach,” Advertising & Consumer Psychology, Santa Monica, CA.

Batra, R., A. C. Ahuvia and R. Bagozzi (2007), “Brand Love: The ‘What’ and the ’So What’,” Marketing Science Institute, Minneapolis.

Ahuvia, A. C. (2007), “Insights from ebayaday,” presentation at Work gallery space, University of Michigan, Ann Arbor.

Plus 51 presentations prior to 2006

Associate Editor

Associate Editor for Marketing and Consumer Research at Journal of Economic Psychology, 1999-2003

Editorial Board Member

Journal of Marriage and the Family, 2000-2003

Journal of Economic Psychology, 2003-2010

The Amfiteatru Economic Journal, 2008-2014

Reviewer

  • American Behavioral Scientist
  • Asia-Pacific Journal of Marketing and Logistics
  • Austrian Science Fund, grant funding assessment
  • British Journal of Psychology
  • California Management Review
  • Consumption Markets and Culture
  • Cornell Hospitality Quarterly
  • European Journal of Marketing
  • International Journal of Fashion Design, Technology and Education
  • International Journal of Research in Marketing
  • Journal of Advertising
  • Journal of Asian Business
  • Journal of Business Research
  • Journal of Consumer Marketing
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Economic Psychology
  • Journal of Happiness Studies
  • Journal of International Business Studies
  • Journal of Macromarketing
  • Journal of Marketing
  • Journal of Marriage and the Family
  • Journal of Personality and Social Psychology
  • Journal of Positive Psychology
  • Journal of Public Policy and Marketing
  • Journal of Retailing
  • Journal of Retailing and Consumer Services
  • Journal of Social and Clinical Psychology
  • Journal of Social and Personal Relationships
  • Journal of Socio-Economics
  • Personality and Individual Differences
  • Political Psychology
  • Psychological Reports
  • Psychology & Marketing
  • Research in Consumer Behavior
  • Review of Economics of the Household
  • SAGE Open
  • Social Science Research
  • Thunderbird International Business Review

References

Richard P. Bagozzi
Dwight F. Benton Professor of Marketing and Behavioral Science in Management
Ross School of Business
University of Michigan
bagozzi@umich.edu
734-764-6435

Fred Feinberg
D. Maynard Phelps Collegiate Professor of Marketing
Ross School of Business
University of Michigan
feinf@umich.edu
734-764-4711

Susan Fournier
Professor/Dean’s Research Fellow
Boston University School of Management
fournism@bu.edu
617-353-2773

Morris Holbrook
William T. Dillard Professor Emeritus of Business
Columbia Business School
mbh3@columbia.edu
212-854-3401

Rajeev Batra
Sebastian S. Kresge Professor of Marketing & Director of Yaffe Center for Persuasive Communication
Ross School of Business
University of Michigan
rajeevba@umich.edu
734-764-0118